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Marketing Director - RBC BlueBay

RBC

RBC

Marketing & Communications
London, UK
Posted 6+ months ago

Job Summary

Job Description

What is the opportunity?

An Investment Marketing Director role, supporting fixed income and equites marketing in EMEA and APAC. With high standards of performance and excellence for self, the role requires in-depth product knowledge to create successful marketing campaigns for different investment audiences.


What will you do?

- Work in a highly collaborative environment and interact closely with investment teams and distribution to create compelling product campaigns that align with the business and sales strategy.

- Define KPI’s, monitor campaign performance, prepare reports, identify areas for improvement and provide regular insights to the broader team.

- Work with communications and marketing colleagues to produce effective and professional product marketing materials, across media channels, including written, visual, podcast/video, web, email, and social.

- Developing regional marketing plans to help deliver investment positioning for specific audiences such as events, digital newsletters, and written content.

- Review, initiate and lead the production process of relevant product collateral and contribute to the production of corporate marketing content.

- Govern consistency of messaging across existing product marketing materials.


What do you need to succeed?
Must-have

- Previous relevant experience in product marketing in the asset management industry with knowledge of fixed income and equities marketing.
- Previous relevant experience of managing marketing projects within the intermediary channel

- Advanced project and process management skills with the ability to work on multiple projects and multitask.

- Technical skill set to report data, recognise trends, and analyse and communicate the outcome of campaigns.

- Strong writing, proofreading, and editing skills.
- Team player who collaborates with stakeholders across the firm and any relevant third parties.

- Understanding of the regulatory environment


Nice-to-have


- Prior experience of Salesforce Marketing Cloud preferable but not essential.

- Strong preference for German or French language proficiency.


What is in it for you?


We thrive on the challenge to be our best - progressive thinking to keep growing and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.


• A comprehensive Total Rewards Program including bonuses, flexible benefits and competitive compensation
• Leaders who support your development through coaching and managing opportunities
• Opportunities to work with the best in the field
• Ability to make a difference and lasting impact
• Work in a dynamic, collaborative, progressive, and high-performing team
• A world-class training program in financial services
• Flexible working options fully supported.

Job Skills

Brand Marketing, Communication, Creativity, Cross Promotions, Customer Behavior, Industry Knowledge, Long Term Planning, Marketing, Marketing Activities, Product Services

Additional Job Details

Address:

100 BISHOPSGATE:LONDON

City:

London

Country:

United Kingdom

Work hours/week:

35

Employment Type:

Full time

Platform:

WEALTH MANAGEMENT

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

2024-04-19

Application Deadline:

2024-08-20

Inclusion and Equal Opportunity Employment

At RBC, we embrace diversity and inclusion for innovation and growth. We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work. We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients and communities.
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We also strive to provide an accessible candidate experience for our prospective employees with different abilities. Please let us know if you need any accommodations during the recruitment process.

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Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.