Senior Associate, Product Marketing - RBC BlueBay
RBC
Job Description
What is the opportunity?
You will assist with the delivery of RBC BlueBay Asset Management’s product marketing activities, aligned to the firm’s strategic priorities.
You will support the Product Marketing Director and Associate Director in creating product content and messaging, developing campaign and client materials, as well as conducting market research in order to help position our products effectively.
The role sits within the Product Marketing team which has a global remit, supporting EMEA, APAC, the US and Canada.
What will you do?
Assist in the development of positioning and messaging for mutual funds and investment capabilities.
Help create clear and engaging product collateral, such as pitchbooks, product profiles, and digital content, tailored to different client audiences.
Support delivery of marketing campaigns for the firm’s focus funds or strategies.
Work with compliance to ensure marketing content adheres to regulatory standards while maintaining commercial relevance.
Conduct basic competitor and market research to support product differentiation and highlight key selling points.
Assist in gathering and analyzing metrics on marketing effectiveness to provide insights for improving future product marketing activities.
Help maintain the product marketing toolkit by ensuring materials are updated, relevant, and appropriate for use.
Support the distribution of product marketing assets and assist in communicating updates to the Marketing and Sales teams, as well as other key stakeholder teams.
What do you need to succeed?
Must-have
Experience:
Good experience in asset management, either within marketing or product.
Good understanding of investment asset classes and related products, particularly fixed income (including alternatives) and equities
Knowledge of marketing channels and tactics
Experience of working with both institutional and intermediary audiences
Strong writing skills – a demonstrable ability to turn technical or complex language into simple, sales-driven messaging
Behavioural:
Highly organised, proactive and forward-thinking.
Excellent relationship and stakeholder management and – highly collaborative.
Strong communicator and interpersonal skills.
Experience managing multiple projects and ability to work under pressure.
Attention to detail.
Good analytical skills and strong creative problem-solving skills.
Nice-to-have
Data analytics experience.
European language.
Sales / client experience.
What is in it for you?
We thrive on the challenge to be our best - progressive thinking to keep growing and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
A comprehensive Total Rewards Program including bonuses, flexible benefits and competitive compensation
Leaders who support your development through coaching and managing opportunities
Opportunities to work with the best in the field
Ability to make a difference and lasting impact
Work in a dynamic, collaborative, progressive, and high-performing team
A world-class training program in financial services.
Agency Notice
RBC Group does not accept agency resumés. Please do not forward resumés to our employees, nor any other company location. RBC Group only pay fees to agencies where they have entered into a prior agreement to do so and in any event do not pay fees related to unsolicited resumés. Please contact the Recruitment function for additional details.
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Inclusion and Equal Opportunity Employment
At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.
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