RBC Brewin Dolphin - Digital Distribution Manager
RBC
Job Description
What is the opportunity?
We’re looking for an experienced and versatile digital marketing and communications professional to join our thriving Intermediaries department—a fast-growing channel managing over £25bn in assets and driving innovation at RBC Brewin Dolphin.
The Digital Distribution Manager will bridge the gap between communication strategy and sales execution, collaborating with partner firms and internal stakeholders to deliver cutting-edge solutions. Your expertise will shape how we engage with financial advisory businesses, ensuring our messaging resonates at every stage of the client lifecycle. You should be equally proficient with day-to-day marketing concepts, long-term communications strategies, brand development, digital communications and be able to respond to deadlines to meet the company's changing needs.
RBC’s expectation is that all employees and contractors will work in the office with some flexibility to work up to 1 day per week remotely, depending on working arrangements.
What will you do?
Establish positioning, identify target audiences, and act as a consultant to assist with marketing plans with internal and external stakeholders – manage multiple relationships with specific objectives for each across a range of advisory & B2B segments
Collect feedback from front line sales and advisory businesses contributing to sales and distribution strategy, leveraging internal support and driving collaboration through consistent messaging
Analyse data, insights, industry trends, competitor analysis, and distribution best practices to build successful strategies for the Intermediary division
Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
Partner with sales teams via email, digital campaigns, and web teams to design, test, and follow through on any lead generation
Help develop creative briefs and collaterals to meet objectives for all sales focussed objectives
Conceptualise and execute campaigns across prospective and existing financial advisory businesses, ensuring the alignment of communications and messaging aligns to all stages of the business lifecycles
Manage content and updates for customer and internal touch points, aligning to budget guidelines, participation in events, document business processes, and provide sales support
Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimise accordingly
Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
What do you need to succeed?
Must-have
Proven Experience: Success in developing and executing communications plans or campaigns in the financial services industry
Digital Savvy: Expertise in digital communications, social media strategies, and multi-platform content creation.
Analytical Mindset: A metrics-driven approach with the creativity to turn data into compelling narratives.
Collaborative Spirit: Strong project management and multitasking skills, with the ability to thrive in a fast-paced, team-oriented environment.
As the role is focussed on national relationships, a willingness to travel as required
Nice to have:
Level 4 qualification in related field e.g. CISI or CII
What is in it for you?
We thrive on the challenge to be our best - progressive thinking to keep growing and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
A comprehensive Total Rewards Program including bonuses, flexible benefits and competitive compensation
Leaders who support your development through coaching and managing opportunities
Opportunities to work with the best in the field
Ability to make a difference and lasting impact
Work in a dynamic, collaborative, progressive, and high-performing team
A world-class training program in financial services.
Agency Notice
RBC Group does not accept agency resumés. Please do not forward resumés to our employees, nor any other company location. RBC Group only pay fees to agencies where they have entered into a prior agreement to do so and in any event do not pay fees related to unsolicited resumés. Please contact the Recruitment function for additional details.
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Job Skills
Business Development, Coaching Others, Communication, Customer Acquisition Strategy, Customer Relationship Management (CRM) Strategies, Customer Value Management, Long Term Planning, Negotiation, Perseverance and Follow-Through, Sales Channels, Sales ForecastingAdditional Job Details
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Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above
Our Employment Opportunities
At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.
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RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.